WeTV, a video streaming platform by Tencent Video launched its partnership with a Filipino appliances brand, XTREME Appliances.
In the past years, Asian content has risen in popularity. Viewers who have grown with Western content have started gravitating towards the unique and colorful stories that have emerged from Asia, highlighting cultural values that may be unfamiliar to most viewers.
In June 2020, as the company wishes to expand its own streaming platform, Tencent purchased the Southeast Asian streaming platform iFlix. The said acquisition broadened its audience to 13 countries – including Malaysia, Indonesia, Bangladesh, Thailand, Brunei, and of course, the Philippines to name a few.
In the recently launched partnership between WeTV and XTREME Appliances, XTREME Android TV users and future buyers can get a FREE VIP Subscription by simply sending a photo of the XTREME Android TV with the downloaded WeTV app on any of their social media platforms (Facebook, Instagram) and XTREME website. For customers who have plans of purchasing, VIP access is still redeemable for those who will buy in any XTREME Concept Stores and E-commerce platforms like Lazada, Shopee, and XTREME website.
“XTREME Appliances has always been committed to serving every Filipino household with quality products and excellent services. This time, in partnership with WeTV, we are aiming to bring quality Asian films and series to all Filipinos. I’ve always believed in the power of Asian content and artistry, that’s why I am confident that we can leave an impact on global pop culture,” says Stephen Cheng, Vice President for Marketing of XTREME Appliances.
“As a streaming service, WeTV is constantly looking for ways to do two things – first, is to deliver the best and the widest selection of Asian premium content to its audience, and second, to give them the best viewing experience possible,” says Georgette Tengco, WeTV Philippines Country Manager.“This partnership with XTREME appliances allows us to accomplish both – especially now that we are still spending a lot of our time at home. WeTV and XTREME Appliances take family bonding over a few good shows to the next level, and at a great price point. It’s a perfect fit.”