IDC: Samsung leads the 2021 tablet market in the Philippines

A lot of people bought a tablet due to the pandemic so they can use it for education and for work and according to the latest report from IDC, the Philippine tablet market has seen a slower shipment last year compared to 2020.

There’s a 44.9% year-on-year decrease on shipments last 2021 compared to 2020. This makes sense as a lot of people are still using their tablets today that they acquired from 2020. According to the report, Apple still managed to get the fifth spot with 5.7% market share while Lenovo got the 4th spot at 11.7% while Huawei has a positive YoY growth got 13.1% market share.

Unsurprisingly, Cherry Mobile, who is supplying a lot of LGUs with affordable tablets, got 20% of tablet market share while Samsung is dominating the scene with 30.3% market share. The only company that has a higher shipment this year is Huawei as they posted a 10% growth in 2021 compared to 2020.

IDC is also predicted that there will be slower tablet shipments this year compared to the past two years.

Source: IDC