Canon Philippines appoints Jian Liu as new Director for Consumer Information and Imaging

Canon Marketing (Philippines), Inc. has announced the appointment of Mr. Jian Liu as the new Director for Consumer Information and Imaging (CII).

With nearly two decades of experience within the Canon Group, Liu brings a wealth of knowledge to his new role, most recently serving in China—one of the world’s top three consumer markets.

Having predominantly worked in sales, Liu also possesses a deep understanding of the consumer goods market.

Meanwhile, during his tenure in Canon China, he led his department to consistently achieve top and bottom-line results, surpassing competitors and establishing Canon as the leading brand in the country’s interchangeable lens camera market.

Strategic Leadership

In his new role with Canon Marketing Philippines, Liu’s expertise and commitment to fostering long-term strategic partnerships align with Canon’s core philosophy of “Kyosei.” He aims to leverage innovation and collaboration to further strengthen Canon’s presence in the market.

Jian Liu also expressed his enthusiasm for the appointment, stating, “I’m excited to join Canon Marketing Philippines’ dynamic team. Together, we aim to empower consumers to capture life’s moments with unparalleled clarity and creativity.”