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PLDT & Smart gets a new logo

PLDT and Smart welcomes a new day as they revamped their new logo with a new brand identity that reflects their desire to fullfill the needs of their customers who are embracing the digital services in their lives.


Both logos share the same design language because Smart is a subsidiary of PLDT and since we’re going to the digital age, it’s just fitting to have a similar logo on both brands that empowers the consumers with their services.


The good thing about this is that the PLDT and Smart’s change of logo will be a start of something  new for the company. PLDT-Smart has embarked a three-year digital pivot that aims to improve its network to deliver compelling digital services.


The new logo of PLDT and Smart features a triangle-shape with three sides that represents exceptional people, meaningful innovations and valuable customers – The company’s business pillars.  In Greek Alphabet, the triangle is a symbol for Delta which also means change.



The change of logo is just the start for PLDT and Smart. Expect big changes to come in both companies soon.

Jam Ancheta
Jam Ancheta
Jam Ancheta likes to create content about tech. But he also hates tech.


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