Lazada refreshes its look and brand identity

The e-commerce platform, Lazada, has unveiled a new logo for the first time in five years and also a brand new identity that spans across the region with their newest tagline Go Where Your Heart Beats which is in line with their newest logo with youthful, energetic, dynamic look and feel.

The logo features a heart logomark that also looks like a letter “L” representing Lazada and of course a 3D box that represents the heart of Lazada’s business. The new font also represents the youthful look for a digital age.

With this campaign, Lazada aims to continuously uplift the shopper experience and of course, to empower the brands and sellers into super eBusinesses. Lazada’s new brand campaign will run across SEA in 6 countries that consist of 60-second film, 3 30-second vignettes and a series of key visuals.